South East Market

Roast Umber

Roast Umber provides coffee to the South East Market in Grand Rapids. Founded by Alita Kelly, The South East Market aims to be a grocery and food hub found on the promise of real food for real change. The mission is ‘To increase access to healthy and culturally appropriate food for our community through a sustainable and equitable lens.’ Rapid Growth sat down with Alita Kelly to learn more about the vision and actions being taken to create the South East Market.

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Tip Your Farmer

Roast Umber

Roast Umber is guided by ethics and excellence. We have chosen to provide you the opportunity to tip the farmer. This allows us to pay it forward in a way that has a powerful impact on the gardener that provided you the cup of coffee you will be receiving. Your contribution goes directly to help the farm. This means providing food for his pickers, overall farm maintenance, coffee patio repairs, and new tires for the truck that drives up the hillsides with the product. Coffee pickers that are productive usually bring in about $10/ day, sometimes less or sometimes more. ...

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